2001 UESA Membership Survey
During the past few months the Board of Directors intiated an organization wide membership survey. The survey was intended to accomplish two broad objectives. First, the survey was to aid in updating member personal and professional information so the the Society can succesfully contact its members, and second it would allow for the Board of Directors to structure initiatives and events which directly served the needs and interests of the membership.
[NOTE: The graphs refered to in this article may be reviewed in a seperate web browser window by clicking here.]
Among the items presented on the survey where five questions where the respondent was asked to choose a rating on a 5 point scale ranging from "poor" to "excelent." The first question presented in Graph 1 asks members to rate the quality of the communication between members and the various Chapters. 60% of respondents gave a negative rating with 47% choosing the lowest rating of "poor" and 13% selecting worsening. In the coming year, this rating should become more favorable as the web site continues to expand and various chapters such as New York and New Jersey continue their newsletter publishing efforts.
The next question, presented graphically in Graph 2, asked members to rate the quality of member benefits. A total of 65% of respondents choose a rating of "poor" or "worsening" while 25% selected "adequate" and 10% choose "improving." The survey also attempted to identify the type of benefits which members would find attractive ( Graph 6). Of the options presented, the most popular was a request for car rental discounts. The next most popular request was for the offering of CEU's or continuing education units. Since many professionals are required to obtain CEU's in order to keep their professional licenses in various states. The Board of Directors is currently examining ways to offer some of these benefits.
The third rating question, shown in Graph 3, asked members about the quality of UESA events. For this question 30% of respondents gave positive ratings of "improving" or "excellent" and 36% gave a rating of "adequate." The overall positive response to this question is most likely due to the success of the yearly debutante balls, such as the Philidelphia Engineers Ball, the yearly Christmas Parties and Yalynkas, such as those held in Detroit and New York, and recent technical lectures such as those held in New Jersey. Various chapters are currently in the process of planning additional social and technical events for the benefit of the Ukrainian-American community. The recent "Fall Zabava in New York City" is an example of such an event.
The next question focused on the overall value of UESA Membership. The results, as presented in Graph 4, show that nearly half of all respondents gave the value of membership a negative rating (35% poor and 13% worsening). Roughly a quarter or respondents felt that the value of membership was "adequate" and an equal number felt the value was improving.
The final rating question ( Graph 5) asked members about the quality of member awareness and networking opportunities. 45% of respondents selected a rating of "poor" and 19% selecteda rating of "worsening." The rating of "adequate" was chosen by 15% of respondents. Nearly a quarter of respondents selected a rating of "improving" or "excellent." The current Board of Directors is attempting to address the issue of Member Awareness by working on the new UESA Media Initiative, by working towards the goal of starting a National Newsletter, by coordinating and encouraging local newsletters, and by striving to develope professional networking events in cooperation with other Ukrainian organizations such as UMANA.
Graph 7depicts the results of the respondents' work status. 65% of the respondents classified themselves as retired and the remainder declared themselves to be practicing professionals. Although "student" was an option, none of the respondents selected it. These statistics seem to indicate that UESA, as an organization, is in need of revitalizing it's membership. It needs to attract students and younger professionals. Among the suggestions at this year's General Meeting was the official creation of two new member grades to include "student members" and "associate members." The associate members would not need to have technical degrees but would need to work in "related fields."
Graph 8 addresses the question of "what is your preferd language for correspondence?" 42% of respondents selected Ukrainina, 21% selected English and 37% of respondents wrote-in "either." To a certain extent, these numbers reflect a generational gap with older members prefering Ukrainian. It should be noted that the UESA by-laws state that the "official languages" are both Ukrainian and English. Further, some members and potential members have cited the reliance on Ukrainian as an obstacle to membership. These people would prefer to see correspondence in a "dual-language" format or in English.
The next two graphs, Graph 9and Graph 10, examined the inter-related issues of Internet Access and Prefered Method of Notification. Interestingly, although 61% of members stated that they had access to the Internet, only 34% wanted to be notified of events by e-mail. The remaining 66% wished to be notified by the traditional method of U.S. Mail.
The survey also attempted to identify how members receive information about upcoming events. According to survey returns, as illustrated in Graph 11, advertizing in the Ukrainian Weekly and Svoboda and Direct Mailing reach the most members. A positive sign was the a number of responses indicating that the "e-mail list" was a source of information about events.
The last two graphs ask what topics ( Graph 12) and events ( Graph 13) members would like to see. Not surprisingly, the most requested "topic" for UESA lectures was a "profession specific." The one problem with such a request is that the Society's membership is extremely diverse. However, since there is interest, the Society will attempt to organize events that are equally interesting to experts in a given field as well as the rest of the membership. The survey revealed that there is also interest in various computer topics. Finally, the question about events produced the expected results. Members want social and tehnical events.
To see a slide show of the graphs summarizing the survey results click here.Back ...
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